Video marketing is the marketing tool of today and tomorrow. It might seem like an ambitious statement, but it’s backed by a lot of stats. Video is dominating the marketing landscape because this is what consumers crave. People go through hours and hours of video data a day, and it’s the primary form of content consumption these days. So if you aren’t using video to market yourself or your businesses, chances are that you are not being seen at all.
Social media is how people connect with each other these days. A business’s online presence is just as crucial as its physical site. And what really augments this online presence is the video content associated with it. About 8 billion videos are watched daily on Facebook. 72% of video marketers employ Twitter as one of their advertising channels. Snapchat sees a total influx of 10 billion video views. And to cap it all, Youtube users watch one billion hours of video content every day. The inevitable conclusion that these stats reveal is that video is the most sought after content form. And if you aren’t marketing through video, you are losing your largest consumer pool. The inevitable conclusion that these stats reveal is that video is the most sought after content form. And if you aren’t marketing through video, you are losing your largest consumer pool.
Video marketing isn’t just enormous; it’s highly successful as well. Video marketing has helped businesses generate 66% more qualified leads than any other medium. 54% of video marketers succeed in achieving better brand awareness. Video marketing doesn’t show higher conversion rates just because people are watching more video. It’s popular because people prefer content delivered through video over other forms (blogs or infographics). 79% people prefer watching an informative video over reading a similar article. 90% of the people find product videos helpful in deciding whether to go for the product or not. Youtube’s “How-To” search is increasing by 70% every year. What this means is that video is what people are actively looking for. Video content is more easily digestible. It’s also more compact and helps viewers retain much more information compared to other forms of marketing. Most people who want to buy a product or find a business prefer watching their videos to develop a better understanding. This is why most successful businesses have tons of videos associated with their businesses. These videos are available on as many online platforms as possible. Good video marketing help generate better Return-on-Investment.
If you think that the value of SEO has gone down with the rise of video marketing, you are wrong. Video SEO is different, but it’s just as important. Algorithms analyze regular web content to provide better results to the searchers and better ranking for a website. These algorithms analyze videos as well. It will get even more advanced when Google algorithms start playing relevant parts of the videos in searches. So your video marketing shouldn’t just focus on appeal and glamour, but on the strength and relevanceof the content as well. Videos created using the right SEO techniques will automatically attractmore viewers, and help generate substantial conversions.
Video marketing is not a phase or a trend that might settle down or get lost in obscurity like so many others. It’s a constantly evolving, effective marketing tool. That has the power of providing your business a recognizable and attractive face. Video marketing is the inevitable future of marketing industry.
Search Engine Marketing was used as an umbrella term to describe all the techniques that help put your website on top ranks in search results. Now, it specifically refers to the paid techniques and strategies that you can employ to help drive more traffic to your website. Some of the most common terms used in association with Search Engine Marketing are, paid search ads, Pay-Per-Click and Cost-Per-Mille (Mille = Thousand) impressions. Later two refers to how publishers like Google ads charge for showing your website in the top ranks of search results. Search Engine Marketing is an extensive investment. It does increase the visibility of your business on the internet, but it requires serious monetary commitment. So how do you get the best out of your money invested in SEM? That’s where we come in.
When people start with SEM, the usually pour their entire budget down Google ads. This makes sense because Google is the place people go for answers. So why wouldn’t you want to be seen where people are most likely to search for your business. But that strategy can place a serious strain on your marketing budget. Here YouTube SEO & Video Marketing come in.
If you are starting a business or your website isn’t getting the exposure you had in mind, allocate some budget for SEM and SEO. If your website is ranking near the top in search results, the business it will drive will pay many times over the investment you make. And good SEO will ensure that you won’t always have to keep paying to stay at the top.
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