The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
Kingston Business School holds the prestigious international accreditation by the AACSB in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world’s business schools and recognises the high quality and standard of our business degree offering. This module is about managing marketing information and the use of mathematics and information technology to solve marketing problems.
In his masterclass, Aubrian will share the process that helps Twitter stay culturally relevant. How to research specific topics and relevant hashtags to run engaging campaigns. MA Event & Experience Management allowed me to explore my enthusiasm for Arts & Culture. Work collaboratively with other disciplines to plan, organize, execute and begin to analyse the effectiveness of campaigns for a range of different audiences and purposes. Goldsmiths offers a 15% concession rate on short courses to Lewisham Local cardholders. The guest speakers that were invited on to speak in addition to the tutor were really good.
Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends. This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. You will have access to case studies, thought leadership, and exclusive interviews with the pioneers of programmatic advertising. The Marketing and Social Media bachelor’s degree has been designed to give students a wide range of job opportunities upon graduation. The goal-orientated focus of the course ensures graduates will be able to deliver results for companies through innovative marketing practices. Lead generation is a key focus throughout the course, and students will finish the course confident in their ability to plan and execute complex digital marketing campaigns.
The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University. Psychology is a diverse scientific discipline comprising several major branches of research which study the mind and behaviour from different angles. Among these major branches of research, some produce knowledge which are highly relevant for business and management. The application of psychology to business and management issues occurs in several subareas of applied psychology, such as business psychology and, more recently, behavioural science.
Want to create visually engaging social media posts that convey your brand through static image, GIFs and video, but don’t know where to start? Learn how to set up and track your Facebook campaigns using data, insights and measurement to make informed decisions about your digital marketing. In this unit, you will learn the process of creating and building a new business venture. You will explore a range of case studies and identify and evaluate the role of creativity in business start-ups. In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically.
You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help you with advice and skills to enable you to set up your own business. I have got a new job offer after completing a training course with Osborne Training. Most of the tutors are qualified accountants, IT based classroom, reasonable fees created a best value for the service in the heart of Olympic Venue.
Students are encouraged to complete an online test after each session, which allows them to review their progress before the next session. As a result of this structure, the emphasis is on learning by way of application, as opposed to abstract engagement with the subject. Finally, taking a case study analysis approach, the course will unpack a series of real-world digital brand stories including for e.g. Focus will also be on the inspiring, higher purpose, social stories which have emerged from brands such as TOMS, Dove and Lifebuoy. Students will learn how to create storyboards and to undertake a story brand audit, critically examining how real brands have utilized multiple digital platforms to tell and sell their stories.
Topics cover how to devise a social media and content strategy, plus how to moderate your social media channels. Just like Buffer, Hootsuite is one of the leading social media management platforms out there. We use Hootsuite to manage all our social media accounts, including our client accounts.
The Professional Diploma in Digital Marketing has been created to provide an expert-led, cost-effective training solution for individuals and businesses to learn about this fast-moving and important field. It’s a digital world nowadays, and every business knows that they need a good online presence to survive. And as every business, organisation and company moves online, employees skilled in planning and executing digital marketing strategies become increasingly sought after.
If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section . Communications, Media and Marketing is also available with a placement year of paid work experience. Students must cover the examination fee, which can be found on the IDM website. Ten IDM fee bursaries covering the cost of these exams are awarded to top-achieving students.
There are some programmes where the assignment of certain types of intellectual property to UEL is appropriate. UEL will require the assignment to it of intellectual property rights relating to postgraduate research that is part of an ongoing research programme. In the event that we discontinue a programme, we will normally permit existing students to complete the programme within the typical duration of study. In these circumstances, UEL will use reasonable endeavours to continue the programme for existing students without making major changes. If this is not possible, we will support students in changing to another UEL programme on which a place is available, and for which the student is suitably qualified, or assist with transfer to another HEI to complete the programme elsewhere.
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The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us. We run digital training workshops which cover courses like Introduction to WordPress, Introduction to Photoshop and Social Media for Business. All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online. You can check more information on how to apply here, including guidelines for the application forms. Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.
In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more. We have a range of different social media courses, all of which can be studied online. In this award, you can choose any four from the range to allow you to build your business social media knowledge. In fact, more than 60% of companies use social media marketing today as part of their business strategy, with numbers expected to grow year-on-year. As more brands move online, social media marketing becomes a critical ‘always on’ tool for building brand awareness, increasing sales and driving traffic to company websites.
By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study. You will also engage in activities that involve an understanding of data and analysis of data. This will place you in a strong position to undertake your own Masters’ level research or Consultancy Project. The University will accept the BTEC Level 3 Extended Diploma for entry to most courses.
In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career. The course is specifically designed to appeal to candidates expecting to pursue a career in the digital side of the marketing function, particularly digital marketing, e-commerce, social media marketing and online communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing. With a skills shortage, it is important to have the most current knowledge of the field and especially on emerging technologies that are being used.
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This describes the structures and processes by which UEL protects the health and safety of its staff, students and visitors. It confirms that students will receive sufficient information, instruction and induction in relation to health and safety. They must abide by UEL’s rules and regulations and co-operate with supervisors to enable them to fulfil their obligations.
In this masterclass, social media influencer Anna Radchenko will cover her product launch formula and how she used it for her blog. She will cover the role personal brand plays in this ecosystem and how you can develop and pump it up. Anna will also share her personal growth strategies that made her Instagram explode to 100k+ followers.
In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module is about appreciating the importance of the ever-evolving, dynamic digital marketing landscape. This module introduces students to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice.