I can educate and inspire your marketing team with information about current and upcoming techniques along with practical applications and tips. Along with taking an SEO course online, one of the best things you can do for your business is to join a supportive online community. Social media platforms such as Facebook are ideal for marketing your company, but you can also grow your brand and improve your business management by becoming an active participant of a small business community. This excellent resource gives you the chance to connect with and learn from people like you who are starting and running their own businesses. Just as SEO is fundamental to business success, it’s also complex. Learning the ever-evolving methods and techniques for SEO can be time-consuming, and that’s before you implement those strategies into your marketing plan.
Morning Session – Explores the foundations of SEO and covers basic optimisation concepts. We’re always happy to explain how we can help you specifically. It’s a very important question, and one that you should ask of any consultant, agency, trainer or well-meaning advice giver.
Working with great businesses, with people who’s vision and the point of view I admire makes this a constantly engaging space to be in. Content gap analysis is the process of comparing your website with that of competitors, from content standpoint. As part of the SEO process, I believe it is very important to measure yourself against the leading websites and find and learn from the differences between yours and theirs. SEO relies on organic traffic, SMM relies on Instagram or Facebook, while SEM uses a mix of these and paid media. SEO is a process of improving visibility of a website on a search engine.
If you and your team are comfortable with most of these beginner topics we can tailor your course accordingly and any additional tasks specific to your project. Are you looking for an SEO course to further your understanding of search engine optimization? Eskimoz is the top-ranking search engine optimization agency in the United Kingdom market. His experiences encompass missions of all sizes (from start-ups to e-commerce sites) to solve various issues (redesign, penalty removal, link building campaigns, semantic optimization…).
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Liked the set-up with additional screens so you could always see what was going on. The course was clearly delivered and relevant to our needs. Many thanks also to Jen for arranging and answering questions. Course was well laid out and paced, flexible over work commitments which meant no lose of learning opportunities.
We’ll get a little technical, but it will help us to understand how Google works, and how we can tune our activity accordingly. How to measure the value of links, and why a high-value link can be worth dozens of low-value links. SEO Training By Month If you have a group of 5 or more people we can hold a training course local to you.
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They also help organise the sales, and marketing strategy and manage those working with basic and advanced SEO content. Build organic search marketing strategies and explore best practices on building up guest blogging relationships for link building. Through appropriate structuring, language use and planning this course will allow students to write content for blogs that link and build natural links that are great for SEO. SEO training is not something that needs to be limited to search engine optimisation specialists. SEO training is also useful for web developers, copywriters and web marketing professionals looking for a better understanding of the opportunities that search engine marketing presents.
More and more queries transfer from being desktop first, to mobile first. That’s why also mobile web design and the ‘mobile first’ practice are gaining in importance. Google’s bots also crawl mobile versions of the site primarily these days and use them for rankings. Off-site SEO is everything that happens outside of the website – so linking to it, citations, social media and brand signals.
If your site has been penalised during an algorithm change it means that your SEO did something that contravened the Google Webmaster Guidelines. In this course you will learn ethical SEO techniques that mean that you will never have to worry about an algorithm change again. If a site is properly optimised in accordance with the Google Webmaster Guidelines a new Google algorithm change actually benefits your rankings. Ethical SEOs actually look forward to algorithm changes because their sites usually start generating more traffic.
The course was a great overview on WordPress both from a visual and technical perspective. Tim was very knowledgeable and personable, checking to make sure elements covered were clear and answering any questions. He took time to cover elements again at a slower pace when needed. Tim was happy to answer several specific questions I had and supplied excellent tips on Plug-ins, SEO and general best practice drawing from his personal experience. Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction.
Modern marketing is all about data, of course, so we’ll investigate various research and analysis tools. You’ll get to try out as many as possible, and we’ll give you a sneak peak into our own analytics account. We are closely monitoring the advice and information provided by the government and commit to updating you if anything changes.
As a business owner or as a webmaster or freelance web designer, it is extremely essential to have SEO skills. We would also like to take some time to thank our incredible emergency services and NHS staff for their unbelievable and unprecedented support. We give thanks to those working tirelessly to keep us all safe and healthy. Afternoon Session – A more intense session which addresses specific on and off-page factors and techniques which are able to directly influence your website’s ranking. Through the use of delegate websites, we explain how certain techniques might be implemented and the ways in which they will improve a site’s overall ranking. When we offer you SEO training, we won’t just arrive, give a lecture and go.
Investigations into this area are really complex and involve digging into a lot of SEO data. Nowadays the correct approach to this involves tagging keywords into purchase stages and grouping them into topics. I provide full keyword research that comes accompanied by a content plan for any new pages or changes required. During my SEO consultant career I’ve helped many businesses which have faced a loss in website traffic in the past, to identify, remedy and restore the website to old levels of visibility online and leads. Every SEO strategy, every consultancy session or project is fully bespoke to you, based on your business needs and your current online visibility and challenges. I’ve worked with multiple businesses helping them upskill internal teams, running training sessions, and providing support with processes and documentation.
Will was very personable with a great understanding and clear passion for his subject. He communicated excellently with the group and broke down what could appear complex and overwhelming material into easy to understand bites. Will’s enthusiasm and knowledge made for a great couple of days learning and I feel like the course has been incredibly valuable.
And, the 1 to 1 delivery is testimony to the commitment of our agency to the course…which is why the course is limited to two students per term. This course is ideally suited to anyone who wants to take an active part in getting their website found in the search engines – such as business owners and in-house marketing staff. It would also benefit freelance marketing professionals who want to extend their skill set to include SEO. A one day workshop has been designed to give attendees the necessary knowledge and tools for opening a business. The course has been created by a fully qualified and experienced business trainer and entrepreneur.
Whether you operate locally or nationally, your new search engine optimisation training will enable you to attract far more visitors to your website, giving it the level of attention it deserves. 100% relevant with appraisal of your site and completely bespoke designed around your content and keywords in your niche and the health of your website, as well as the skill level of any course attendee. Having worked in the world of search engine optimization for the past 10 years, Olivier has gained immense knowledge and expertise in the key areas of SEO . Through this SEO training course, he teaches you everything you need to know about Google optimization and SEO best practices.
Danny cuts through jargon and confusing marketing nonsense to give you exactly what you need for Super-effective SEO. During 1 session with Danny, I learnt more than I did in 4 years of self-teaching. We keep abreast of the latest search engine updates, trends, tools and best practices to make sure you have the best information. You’ll get clear about who your market is, how best to serve them and from a technical point, you’ll ensure your website is search engine friendly. Whether you are an individual looking for improving your pay per click skills or a business that wants to move its PPC activity in-house, you can learn all you need to know with our courses. Become an expert on local visibility and learn how to reach potential clients in your immediate area.
Our courses are not an academic exercise one size fits all. However, you can expect to learn all the basics of WordPress SEO best practices. Our bespoke beginner SEO courses are tailored to your needs. However, you can expect to learn all the basics of SEO best practices.