International Pre-masters This one or two-semester pathway programme for international students leads to a wide range of postgraduate degrees. After a year of full-time study at Surrey you’ll be able to spend up to an additional 12 months gaining paid, professional work experience with an organisation. You’ll be responsible for securing your own job offer, however, you’ll be supported in your search with a series of employability workshops and benefit from some individual coaching. This course offers a strong element of exposure to practice, with some projects having the potential to be conducted in collaboration with the industry, giving you more opportunities to develop your professional skills and enhance your employability.
On this intensive weekend course you’ll learn how to maximise your brand or product’s impact across platforms such as Twitter, Facebook, LinkedIn, YouTube and more. You’ll discover how to link campaigns across platforms, identify and deliver content to new audiences and develop a brand that will get you noticed in today’s increasingly competitive digital environment. This Digital Marketing Strategy Online Short Course covers how to engage, promote, sell, and brand online, everything from strategy and planning, customer experience, traffic generation and advertising strategies, to analytics and ROI tracking. These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. On this course, you will learn everything you need to know to create a successful digital marketing campaign. To develop an integrated strategic digital marketing plan for your business.
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The programme comprises of Digital Marketing Techniques such as Social Media Marketing, Affiliate Marketing, SEO fundamentals, understanding Google Analytics and its impact of your Digital Marketing Campaigns. You will learn how each are aligned to form a joined-up marketing strategy. [newline]Are you thinking about changing career, growing your business or looking to upskill your marketing techniques to be in line with your company’s digital marketing department? It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing.
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions. Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops. Throughout the degree students are assessed by a variety of methods, which could include written examinations, coursework and individual or group projects and presentations. Our students or former students provided all of our testimonials – often a student from the course but sometimes another student.
If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module. This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. The aim of this module is to provide a systematic process and an analytical tool-kit that can deliver this success to a range of industries and organisations. Students will learn how to minimise the uncertainties surrounding marketing decisions through disciplined analysis of market trends, competitive intelligence and informed judgement.
You’ll develop the knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end – from viral videos to personalised web content. In this module, you will develop key marketing management skills and techniques for the development of professional marketing consultancy. You will be assigned an academic supervisor to help you develop your marketing plan for the client, working with them for a minimum of six face-to-face hours for the duration of the academic term. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. Social Media is a modern marketing phenomenon, and knowing how to get the most from it can be the difference in making your business a success. On this short course you will learn how to create and run social media and digital marketing campaigns that are simple and cost effective.
This module will enable students to understand the role of innovation in Marketing towards identifying, creating and meeting consumer needs. It will focus on the Consumer, consumer need states, technology evolution with regards to Marketing and role of marketing innovation in value creation for companies. To ensure you are in touch with the latest developments in marketing, you will also learn about contemporary issues in marketing, whatever they may be at the time. In return, the University of the Arts London offers generous leave, an attractive pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity. The role of the Digital Marketing and Communications Coordinator will work closely with and support the Marketing and Communications Manager in delivering a successful marketing strategy for UAL Short Courses across owned and paid channels.
We are accepting new registration and delivering on going training as normal. In consideration of the ongoing uncertainty regarding COVID-19, we wish to reassure you that we are taking necessary precautions to protect the health, safety and well-being of our customers, our employees and our partners. Stag HillStag Hill is the University’s main campus and where the majority of our courses are taught. To apply online first select the course you’d like to apply for then log in. Full details of the contact hours for each module are available from the University of Surrey’s module catalogue.
From here your path can be defined by your interests and career needs, with optional modules of which you will select four. You will have access to case studies, thought leadership, and exclusive interviews with the pioneers of programmatic advertising. One of the major benefits of digital marketing is better tracking of the return on investments for the company. Some of the other major aspects of digital marketing are segmentation, influencer marketing and online behavioural advertising. Digital marketing courses help companies establish key marketing strategies and targeted campaigns, and understand how to measure and analyse their digital marketing offerings. We offer a range of courses to suit everyone from novices to digital marketing professionals looking to fine-tune their expertise.
The workshop helped me to think more clearly about my online marketing strategy. During this masterclass, you will learn every element of the inbound marketing funnel and how to apply it to YOUR business. You will be able to make immediate improvements to your online marketing and focus on attracting more website visitors, converting them into enquiries, closing those enquiries and getting your fans to refer you more business. Learn digital marketing strategies that have increased turnover by £200,000 and profits by 133% within a year, without throwing your money away. College or university students who are studying marketing and anyone who wishes to become an expert digital marketer.
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When it comes to social media training, there’s an awful lot of theory out there. There’s no point in investing in generic training to learn the skills of digital marketing if you can’t use what you’re taught. That’s why I devise digital and social media training sessions that are grounded in the real world of everyday digital media communications.
Your default UEL password will be your date of birth, formulated as DD-MMM-YY, e.g. 31-jan-84. Major changes to programmes that in the reasonable opinion of UEL, will have a significant impact on students will involve consultation with students already enrolled on the programme when the changes are proposed. Once any changes are confirmed, UEL will notify all students and applicants of the changes. When UEL reasonably considers that the change may only impact one or more cohorts on the relevant programme, UEL may decide to only consult with the relevant cohort.
Strategic Digital Marketing Short course Our Strategic Digital Marketing Saturday online course, helps you apply practical understanding to creating an online presence. In the final week you will have the opportunity to present a fictional digital marketing concept in small groups. There will be exercises with other entrepreneurs, group feedback, lots of on-the-spot feedback from the presenter and most of the workshop slides are images. We have detailed step-by-step instructions in the workbook for more complex areas such as setting up a Google Adwords campaign and how to undertake keyword research that you can refer to after the workshop. I definitely feel I’ve broadened my horizons of online marketing knowledge.
Practical Digital Marketing – Tools and Tactics Short course Our Practical Digital Marketing online Short Course provides guidance on delivering online marketing campaigns, over 10 evening classes. This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial. “Grow managed to cover a wide range of online marketing topics in one afternoon but also personalised the session to ensure we came away having addressed areas specific to our business.” We will share 3 proven content marketing strategies that get reliable results. We will also lift the lid on how to undertake keyword research and the best software to use so you can find out EXACTLY how many people are searching for your product or service. You’ll understand how to analyse your competitors to see if you can realistically get onto page one on Google.
In these circumstances, UEL will use reasonable endeavours to continue the programme for existing students without making major changes. If this is not possible, we will support students in changing to another UEL programme on which a place is available, and for which the student is suitably qualified, or assist with transfer to another HEI to complete the programme elsewhere. UEL has consulted with its students and staff and has adopted a No Smoking Policy to safeguard the health and well-being of its community. Students are required to comply with this policy which restricts smoking to designated shelters and prohibits the use of electronic cigarettes within any UEL building or near building entrances. For further information on our Healthy Campus initiatives and support please visit the Health and Safety pages. This describes the structures and processes by which UEL protects the health and safety of its staff, students and visitors.
If you are a current King’s student in receipt of theKing’s Living Bursaryyou are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme. Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors. We use lectures, seminars and group tutorials to deliver most of the modules on the course.
Government regulation does affect your fees, so what you pay may go up in future. For example, government regulation around future inflation may increase your course fees. In some countries where teaching is in English, we may accept local qualifications.
Demonstrate a basic critical knowledge and understanding of key theoretical and contextual dimensions of social media and how this informs marketing. We are committed to providing reasonable teaching adjustments for students with disabilities that may impact on their learning experience. If you require adjustments, please complete the relevant section on the booking form and also contact us we can respond to your requests as soon as possible. You are a marketing professional who wishes to gain a deeper grounding in social media marketing. Attendees should have a solid knowledge of digital marketing tools and tactics.This is an excellent follow up short course for anyone who has completed the “Digital Marketing Tools and Tactics” course. He has tested every digital marketing method you’ll learn during this professional Online Marketing Masterclass with fast-growth companies across many different business sectors.
You can link this with your work placement or current job if it can offer relevant research or study opportunities. It is also an ideal degree if you have already started your career – whether as a marketer or not – and want to learn more about marketing strategies, models and techniques, and how marketing managers use them to get results. The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination. Your course concludes with you consolidating your own digital marketing expertise through professional practice on a self-defined Final Major Project, which aligns with your individual aspirations.